Why Companies Aren’t As Bad As You Think

Understanding How Your Website Speed Affect Your Sales

Congratulations for having a website or web presence for your business because you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. However, you probably have observed it, as time passes by, your sales that were initially booming is now on a downhill, and it makes you wonder if it is your marketing strategies or your website itself. Don’t jump into conclusions and redo your entire website right away because your website might still be good but the data is running slow due to a larger audience. Having a slow running website should prompt you to seek the help of your web designer or an IT specialist who can give you a sound advice to resolve the problem.

Consumers today know what they want, and the most hate when it comes to eCommerce or any business is waiting as what can be observed by abandoned shopping carts due to poor web speed according to studies. Many people thought that what makes a good impression is an impressive landing page, but the real first impression goes to the loading time of your website, so you have to make sure that you have a good and reliable speed. You are on the right foot is your website loads quickly because it only denotes that you are professional, efficient, and reliable. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Keep in mind that your customers regard speedy sites as a necessity and not as a luxury, and that website that takes more than three seconds to load are usually the ones that are mostly abandoned. It doesn’t even matter if a customer just arrived on your site or is proceeding to check out because if your website begins to run slowly, most just quit trying and leave.

It pays off knowing that major search engines like Google and Yahoo also don’t love slow websites so your ranking may greatly be affected, making your website appear on the latter pages of search engines. As they say, reality bites, and you have to adapt to customer needs and wants. It is important to have a website that focuses on customer satisfaction, providing customers what they demand, need, and want.